top of page


Ordinary is Invisible
The internet has become the great equalizer for every entrepreneur. Now if a person has a great business idea, there is nothing...
Craig Cooper
Aug 28, 20243 min read
12 views
0 comments


Django Unchained: Haters Gonna Hate
Some conversations (political, professional, et al) leave me with the craving for a good movie. Well that or a pint of ice cream. But...
Craig Cooper
Aug 22, 20242 min read
9 views
0 comments


The Gift of Gab DOES NOT make a good Sales Professional
The pandemic was a world shaping event. Yes that sounds like something plagiarized from Captain Obvious, but I'm speaking about how we do...
Craig Cooper
Aug 16, 20243 min read
3 views
0 comments


Stay Calm and Keep it Real-W
Integrated Revenue Management Strategy I can recall my parents telling me early in my entrepreneurial journey, "if you don't have paying...
Craig Cooper
Aug 9, 20243 min read
6 views
0 comments


Comparison is the Thief of Joy...So Enjoy the Moment
So as a child the concept of mindfulness was not developed in my life survival toolbox. There was plenty of accountability, resilience,...
Craig Cooper
Aug 2, 20242 min read
2 views
0 comments


AI Will Not Replace Us....So Says Willy Loman
It is amazing how the truth can be hidden by the newest bit of technology. Don't fall for the okey doke! People still buy from people...
Craig Cooper
Jul 26, 20242 min read
0 views
0 comments


Your Revenue Game is based on Your Command of Physics
By now you know that I am a bit #random but stay with me it will make sense in a moment. Over the years I have been part of many sales...
Craig Cooper
Jul 19, 20243 min read
1 view
0 comments


It's All a Game...So Play to Win!
The great business philosopher Big Worm once said, "are you playing with my money is like playing with my emotions". Or something like...
Craig Cooper
Jul 11, 20243 min read
3 views
0 comments


Time is Our Only Non Renewable Resource...Carpe Diem
It is the beginning of the month. Our sales leaders have had the obligatory meeting where they celebrate last months wins while...
Craig Cooper
Jul 5, 20243 min read
0 views
0 comments


Its the End of the Month...Don't "Try" to Grab the Feather!
The end of the month makes me feel like Bill Murray in Groundhog Day. It feels the same every month. Or maybe it just sounds the same...
Craig Cooper
Jun 25, 20242 min read
1 view
0 comments


Sam I am was a T1000
Once more I may be dating myself, but take the ride with me, it will make sense in a moment. For most of us Dr. Seuss was an early...
Craig Cooper
Jun 5, 20242 min read
12 views
2 comments
bottom of page