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Writer's pictureCraig Cooper

Comparison is the Thief of Joy...So Enjoy the Moment

So as a child the concept of mindfulness was not developed in my life survival toolbox. There was plenty of accountability, resilience, creativity, critical thinking and standing on business. But being present in the moment....less so much. But this skill actually has proven to be very instrumental to my sales success. And these are the areas where it applied best.


Who you are is who you are. Or maybe it is better explained that your personal brand is your personal brand. Every has something different that makes them unique. The combination of their education, experiences, and talents create an avatar as unique as a fingerprint. If we take a moment to consider that these fingerprints are unique, why then should we expect any two fingerprints to be alike? Be you. As a matter of fact, lean into your you-ness.


Your numbers are your numbers. Much like the we are all unique our results are unique. Sales is more like a track meet. We are not competing to podium, we are competing against ourselves. Strive to do your best. Or (Mamba Mentality) try to get 1% better everyday. If we are doing our best to be our best, we will continue to develop. Changing the focus allows us to be happy with our results because we are not comparing ourselves to others. The focus is on self, so celebrate your wins.


Keeping up with the Joneses...why? This one was definitely a lesson provided by my parentals. We didn't live beyond our values. We didn't try to keep up with all the latest shoe drops so we could fit in with the other kids. As a child I didn't get it (obviously, what child does), but as I entered High School and College, I found that I had an incredible resistance to peer pressure. Any ask that would compromise me or my well being (financial, emotional or otherwise) was always met with the internal question of why do I need to do this? By asking this question I was able to vet the source of the ask, and determine if it was in fact something I needed to do. 9.9 times out of 10 it was not. My joy was not dependent on someone else's ego being stroked. The goal of earning money is to keep as much as possible and then to get my money to earn more money for me. Why then must I keep up with someone else to validate my existence?


Long story short there are a million examples (or at least it feels like it as I put pen to paper), but what examples can you cite? How has comparison been the thief of joy in your career or life? The goal is to not let that mindset steal your spark. Identify the enemy (that mindset), and take away their advantage (that mindset) by removing that point of vulnerability. After all your mind is your greatest asset in the revenue game. Build that muscle.


If it makes sense...it will make money



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